# Fibbler > Fibbler (fibbler.co) is a B2B paid ads attribution platform that connects LinkedIn Ads and Google Ads engagement data to CRM pipeline and revenue. As an official LinkedIn Marketing Partner, it uses LinkedIn's Company Intelligence API to show which companies see and engage with your ads, maps those touchpoints to closed-won revenue inside HubSpot, Salesforce, Attio, or Copper, and sends engaged accounts to outbound tools as intent signals. It is a self-serve product that connects to your CRM and ad accounts in under 30 minutes and works with company-level data only, with no personally identifiable information. Founded in Malmö, Sweden. Customers include ROASted, Understory, Juro, Qwilr, and DataSnipper. Fibbler is for B2B demand gen and performance marketers running LinkedIn Ads, marketing leaders reporting on ROI, agencies managing ads across multiple clients, and RevOps teams tying ad spend to revenue. It fits B2B SaaS, technology, professional services, fintech, and healthcare technology companies, or any team running LinkedIn Ads to reach B2B buyers. Most B2B buyers see ads repeatedly over months and then convert through branded search or direct traffic, so last-click reporting and LinkedIn's native Campaign Manager miss most of the channel's real influence. Fibbler measures the full buyer journey, including impressions and organic touches, and writes that attribution data back into the CRM so sales and marketing work from the same numbers. It also helps control spend through impression capping, campaign scheduling, and audience exclusions. Core capabilities include revenue attribution, company insights, customer journeys, CRM data sync, intent signals, and three built-in attribution models (Awareness, Engagement, and Intent) that can be customized. A Google Ads add-on identifies the companies behind Google Ads clicks and brings them into the same cross-channel customer journey. ## Product - [LinkedIn Ads attribution](https://www.fibbler.co): Overview of how Fibbler connects LinkedIn Ads to CRM pipeline and revenue. - [Google Ads](https://www.fibbler.co/google-ads): Identify companies clicking your Google Ads and connect them to pipeline. - [MCP](https://www.fibbler.co/mcp): Access Fibbler data through the Model Context Protocol. - [Fibbler Labs](https://www.fibbler.co/labs): Benchmarks and insights from $100M+ in tracked ad spend. ## Pricing - [Pricing](https://www.fibbler.co/pricing): Self-serve plans, with a Google Ads identification add-on. ## Customers - [Customers](https://www.fibbler.co/customers): Customer stories and results. ## Comparisons - [Fibbler vs Dreamdata](https://www.fibbler.co/blog/fibbler-vs-dreamdata): How Fibbler compares to Dreamdata. - [Fibbler vs Factors](https://www.fibbler.co/blog/fibbler-vs-factors): How Fibbler compares to Factors.ai. - [Fibbler vs HockeyStack](https://www.fibbler.co/blog/fibbler-vs-hockeystack): How Fibbler compares to HockeyStack. - [Dreamdata alternatives](https://www.fibbler.co/blog/dreamdata-alternatives): Alternatives to Dreamdata for B2B attribution. - [HockeyStack alternatives](https://www.fibbler.co/blog/hockeystack-alternatives): Alternatives to HockeyStack. - [Factors.ai alternatives](https://www.fibbler.co/blog/factors-ai-alternatives): Alternatives to Factors.ai. - [Bizible alternatives](https://www.fibbler.co/blog/bizible-alternatives-b2b-attribution): Alternatives to Bizible (Adobe Marketo Measure). ## Guides - [B2B marketing attribution software](https://www.fibbler.co/blog/b2b-marketing-attribution-software): Guide to B2B marketing attribution software. - [LinkedIn revenue attribution tools](https://www.fibbler.co/blog/linkedin-revenue-attribution-tools): Tools for attributing revenue to LinkedIn Ads. - [Best LinkedIn marketing tools](https://www.fibbler.co/blog/best-linkedin-marketing-tools): Roundup of LinkedIn marketing tools. - [LinkedIn analytics tools](https://www.fibbler.co/blog/linkedin-analytics-tools): Guide to LinkedIn analytics tools. - [LinkedIn Ads vs Google Ads for B2B pipeline](https://www.fibbler.co/blog/linkedin-ads-vs-google-ads-b2b-pipeline): Comparing the two channels for B2B pipeline. - [LinkedIn Ads ROI calculator](https://www.fibbler.co/blog/linkedin-ads-roi-calculator): Calculate the ROI of your LinkedIn Ads. - [Google Ads ROI calculator](https://www.fibbler.co/blog/google-ads-roi-calculator): Calculate the ROI of your Google Ads. - [HubSpot LinkedIn Ads integration](https://www.fibbler.co/blog/hubspot-linkedin-ads-integration): Connect LinkedIn Ads data to HubSpot. - [Salesforce LinkedIn Ads integration guide](https://www.fibbler.co/blog/linkedin-ads-salesforce-integration-guide): Connect LinkedIn Ads data to Salesforce. - [LinkedIn Ads Clay integration](https://www.fibbler.co/blog/linkedin-ads-clay-integration): Send LinkedIn Ads engagement to Clay. - [LinkedIn Ads Slack integration](https://www.fibbler.co/blog/linkedin-ads-slack-integration): Send LinkedIn Ads signals to Slack. ## Documentation - [Docs](https://www.fibbler.co/docs): Product documentation home. - [Quick start](https://www.fibbler.co/docs/getting-started/quick-start): Connect your CRM and ad accounts and get going. - [Your first insights](https://www.fibbler.co/docs/getting-started/your-first-insights): Understand your first attribution data. - [Attribution models](https://www.fibbler.co/docs/getting-started/attribution-models): The Awareness, Engagement, and Intent models. - [Company insights](https://www.fibbler.co/docs/features/company-insights): See which companies engage with your ads. - [Customer journeys](https://www.fibbler.co/docs/features/customer-journeys): Visualize the full path to purchase. - [CRM sync](https://www.fibbler.co/docs/features/crm-sync): Push ad engagement data into your CRM. - [Signals](https://www.fibbler.co/docs/features/signals): Send engaged companies as intent signals to outbound tools. - [Lift analysis](https://www.fibbler.co/docs/features/lift-analysis): Measure the incremental lift of your campaigns. - [Impression caps](https://www.fibbler.co/docs/features/impression-caps): Cap impressions per company to reduce wasted spend. - [Campaign scheduling](https://www.fibbler.co/docs/features/campaign-scheduling): Run campaigns when your audience is most active. - [Audience exclusions](https://www.fibbler.co/docs/features/audience-exclusions): Exclude irrelevant job titles and audiences. - [Connect HubSpot](https://www.fibbler.co/docs/getting-started/connect-hubspot): Connect Fibbler to HubSpot. - [Connect Salesforce](https://www.fibbler.co/docs/getting-started/connect-salesforce): Connect Fibbler to Salesforce. - [Connect Attio](https://www.fibbler.co/docs/getting-started/connect-attio): Connect Fibbler to Attio. - [Google Ads setup](https://www.fibbler.co/docs/google-ads/getting-started): Set up the Google Ads add-on. - [MCP setup](https://www.fibbler.co/docs/mcp/getting-started): Set up the Fibbler MCP server. ## Playbooks - [Playbooks](https://www.fibbler.co/playbooks): Workflows for turning attribution data into action. - [CRM guide](https://www.fibbler.co/playbooks/crm-guide): Build CRM reporting on LinkedIn Ads engagement. - [Outbound guide](https://www.fibbler.co/playbooks/outbound-guide): Trigger outbound from ad engagement signals. - [Expert guides](https://www.fibbler.co/expert-guides): In-depth guides for marketers and RevOps teams. ## Resources - [Blog](https://www.fibbler.co/blog): Articles on LinkedIn Ads, attribution, and B2B pipeline. - [LinkedIn revenue attribution](https://www.fibbler.co/blog/linkedin-revenue-attribution): How to attribute revenue to LinkedIn Ads. - [LinkedIn Marketing Partner announcement](https://www.fibbler.co/blog/fibbler-linkedin-marketing-partner): Fibbler's official LinkedIn Marketing Partner status. - [Fibbler onboarding guide](https://www.fibbler.co/blog/fibbler-onboarding): Step-by-step onboarding walkthrough. ## Company - [Security](https://www.fibbler.co/security): Security and data handling practices. - [Community](https://www.fibbler.co/community): The Fibbler community. - [Affiliate program](https://www.fibbler.co/affiliate-program): Fibbler's affiliate program. - [Brand](https://www.fibbler.co/brand): Brand assets and guidelines. - [Contact](https://www.fibbler.co/contact): Get in touch with Fibbler.