Fibbler vs HockeyStack: Which B2B Attribution Platform Delivers Faster ROI

Both Fibbler and HockeyStack help B2B marketers understand what drives revenue, but they are built for different needs.

Fibbler focuses on fast, LinkedIn-first attribution.

HockeyStack takes a wider approach with cross-channel analytics, website behavior tracking, and customizable dashboards.

1. Core Focus

2. Attribution and Insights

Fibbler connects your LinkedIn Ads with your CRM. You define what counts as influenced or closed-won using engagement data like impressions or clicks. It's simple and automatic.

HockeyStack models multi-touch journeys across all channels and adds AI-driven analysis through its Odin assistant. It's powerful, but setup and ongoing management take more time.

For teams focused on LinkedIn marketing, Fibbler's streamlined approach provides clear attribution without the complexity of multi-touch modeling across numerous channels.

3. Integrations and UI

4. Reporting and Dashboards

Fibbler's dashboards work out of the box. You can view pipeline influence, company engagement, and won deals instantly.

HockeyStack offers full flexibility. You can create funnels, journeys, and dashboards that match your metrics. It's customizable but needs structure to stay organized.

The reporting approach reflects each platform's philosophy: Fibbler provides immediate, actionable insights ready to use, while HockeyStack offers extensive customization that requires planning and organization to avoid dashboard sprawl.

5. Pricing Transparency

Fibbler's plans start at $89 per month with transparent monthly billing. The pricing scales predictably with your LinkedIn ad spend, making it easy to budget and understand costs.

HockeyStack uses custom pricing and does not list exact costs publicly. External sources suggest entry-level plans start in the low-thousands per month, depending on website traffic and features.

For most B2B marketing teams, Fibbler's transparent pricing provides better value and easier budget planning compared to HockeyStack's enterprise-focused pricing model.

6. Bottom Line

Choose Fibbler if you want clarity and quick answers on how LinkedIn campaigns impact revenue.

Choose HockeyStack if you want deep, multi-channel analytics and have time to build a custom setup.

The decision ultimately depends on your marketing complexity, technical resources, and timeline. For teams that primarily use LinkedIn for B2B marketing and need fast ROI insights, Fibbler provides the most efficient path to actionable attribution data.

For enterprise teams with complex, multi-channel marketing operations, dedicated technical resources, and longer implementation timelines, HockeyStack's comprehensive approach may justify the additional investment and complexity.

Sources

• Fibbler – LinkedIn Marketing Partner Directory
• LinkedIn introduces B2B attribution and analytics with Marketing Partners
• HockeyStack official website