9 Best LinkedIn Revenue Attribution Tools, Compared (2025)

1. Fibbler

Best for: Marketers who want fast setup and CRM data sync.

Fibbler is a LinkedIn ads tool that shows influence-based attribution. It's used by B2B marketers at companies like ROASted, Understory, Juro, and Qwilr.

With Fibbler, you can see which companies view or engage with your ads, then tie that data to your CRM to alert sales teams the optimal time to reach out. The tool also comes with a bunch of tools to improve your LinkedIn campaigns, including campaign scheduling and monthly impression caps, to boost return on investment.

"Implementing Fibbler was quick and effortless; we were up and running instantly. What really stood out is the new level of visibility into our LinkedIn campaigns. With the improved company intelligence, we can now clearly see the impact on pipeline and revenue, uncovering nearly twice as much influenced pipeline and revenue as before. That clarity gives us much more confidence in LinkedIn Ads as a channel." - Bas Klomp, Director of Demand at DataSnipper

Key features:

• Integrates with HubSpot and Salesforce CRMs.
• Sync impressions, ad engagement, and clicks directly into your CRM at the company-level.
• Shows which campaigns influenced pipeline and closed-won deals.
• Monthly impression caps to control how often companies see your ads, when they see them, and who gets excluded.
• Ad campaign scheduling to optimize ad spend.
• Affordable for smaller teams and fast to set up.

G2 rating: 5 out of 5 stars.

Pricing: Growth plans start at $89/month, which includes unlimited company insights, campaign analytics, and HubSpot integration. The Unlimited plan costs $129/month and includes everything in Growth, plus unlimited CRM data sync and campaign optimization.

Both plans include a 30-day free trial.

2. Dreamdata

Best for: Marketers deploying multichannel advertising campaigns.

Dreamdata offers a strong attribution engine with CRM sync through LinkedIn's Conversions API. It's built for multi-channel, multi-touch setups-for example, if you're using LinkedIn to supplement advertising campaigns on platforms like Google and Meta.

The downside to Dreamdata is that no LinkedIn campaign control tools are included. You'll need to find another tool to optimize your campaigns, which obviously comes at an additional cost. Some G2 reviewers also report limited customization options for reporting.

Key features:

• Detailed LinkedIn ads performance analytics.
• Integrates with CRMs like HubSpot, Pipedrive, Salesforce, and Microsoft Dynamics.
• Customer journey timelines to view a lead's journey pre-purchase across multiple channels.
• Audience builder that syncs lists with popular platforms, including LinkedIn, Meta, and Google Ads.
• AI engine to suggest sales trends based on attribution data.

G2 rating: 4.7 out of 5 stars.

Pricing: Dreamdata offers a free plan that includes company identification and engagement scoring. Premium features, such as AI signals and customer journey maps, are only available in paid plans. These start at $750/month.

3. Factors.ai

Best for: GTM teams that want to prioritize exposure based on fit and intent.

Factors.ai offers a LinkedIn attribution tool that tracks how impressions turn into pipelines using view-through models. It's best suited to account-based marketing teams who want to prioritize exposure based on fit and intent. The software includes CRM sync, website integration, and smart ad tuning (such as frequency caps) to turn your data into better campaigns.

However, some G2 reviewers say the platform has a sharp learning curve and that the interface isn't very intuitive.

Key features:

• Gather intent signals from Google Ads, HubSpot CRM, and website analytics.
• Identify anonymous companies visiting your website and viewing LinkedIn ads.
• AI tools to predict which leads are most likely to buy.
• Automatically updated account lists with behavioral and firmographic filters.
• Ad tuning to optimize campaigns based on attribution data.

G2 rating: 4.5 out of 5 stars.

Pricing: Factors.ai offers a free plan that reveals anonymous companies who are visiting your website. However, to get this functionality for LinkedIn, you'll need a paid plan. Factors.ai has since removed pricing details from its website, but when we sourced the data for this article, plans started at $399/month.

4. HockeyStack

Best for: Large B2B teams who want detailed multichannel attribution software.

HockeyStack is an attribution platform built for B2B teams. It allows you to visualize every touchpoint across LinkedIn and other channels inside your CRM, with strong multi-touch attribution models to create detailed reports that show behaviors a potential buyer displays prior to conversion.

That said, HockeyStack doesn't let you control LinkedIn ad campaigns directly. G2 reviewers also report the platform has a steep learning curve-it might not be the best choice for smaller scrappy teams looking for just LinkedIn revenue attribution software.

Key features:

• Pulls account-based ad impressions and engagement data.
• AI assistant to help you understand your data.
• Custom workflow automation for outbound sales.
• Native lead scoring tools and buyer journey modeling based on intent signals.
• No-code report builder to visualize your data.

G2 rating: 4.6 out of 5 stars.

Pricing: HockeyStack doesn't share pricing publicly on its website. G2 reports that plans start at $2,200/month, which includes funnel reporting, website visitor identification, and buyer journey modeling.

5. Cometly

Best for: Marketers who want real-time LinkedIn conversion tracking with deeper ad-level visibility.

Cometly integrates with LinkedIn to give you a full view of your LinkedIn ad campaigns by automatically tracking leads from LinkedIn Lead Gen Forms and accurately attributing conversions in real time.

With its Ads Manager, you can analyze performance at every level including campaigns, ads and lead forms, which makes it easier to identify top performers, adjust budgets and eliminate wasted spend. Cometly also sends server to server conversion data through the LinkedIn Conversion API to improve event match quality and strengthen LinkedIn ad delivery.

However, Cometly operates as a broader attribution platform rather than a LinkedIn-only solution, so smaller teams focused solely on LinkedIn may find it heavier than they need.

Key features:

• Real time LinkedIn conversion tracking
• Auto sync of LinkedIn Lead Gen Form leads
• LinkedIn Conversion API support
• Ads Manager with campaign, ad and lead form level analysis
• Budget optimization and spend efficiency tools

G2 rating: 4.8 out of 5 stars

Pricing: Cometly does not publish pricing on its website. Plans are offered on a custom basis depending on tracking volume and integrations.

6. Usermaven

Best for: Marketing and product teams that want unified analytics, multi-touch attribution and LinkedIn Ads visibility in one place.

Usermaven integrates with LinkedIn Ads to track paid performance and tie campaign activity to on-site behaviour and conversions. It combines LinkedIn Ads data with product and website analytics, making it easier to understand what happens after someone clicks.

The platform is known for its clean UI, privacy-friendly cookieless tracking and no-code event setup that lets marketers track key actions without relying on developers.

However, several users note that while Usermaven is simple to install, getting the most out of its advanced features requires better tutorials and documentation.

Key features:

• LinkedIn Ads integration for clicks, spend and conversions
• Multi-touch attribution across web and product events
• Privacy-friendly cookieless tracking with custom domains
• No-code event tracking and real-time insights
• Weekly summary reports and live in-app support

G2 rating: Around 4.8 out of 5.0 stars

Pricing: Usermaven's Growth plan starts at $84/month (or $71/month when billed yearly). The Scale plan costs $199/month ($169/month yearly), while Enterprise plans are custom.

7. Ruler Analytics

Best for: Marketing teams who want full revenue attribution including LinkedIn campaigns across the funnel.

Ruler Analytics integrates with LinkedIn Ads to tie both paid and organic LinkedIn activity to closed revenue in your CRM. It tracks anonymous website visitors, connects every touchpoint including LinkedIn to the user journey, and attributes conversions and revenue accurately. This helps teams understand how LinkedIn influences the pipeline even when users do not click directly from the ad.

However, several users mention that Ruler's initial setup can be complex and that certain integrations and mappings require extra configuration, which may slow down onboarding for smaller teams without technical support.

Key features:

• LinkedIn Ads integration for both paid and organic impact
• Visitor tracking and lead source attribution directly into CRM
• Multi-touch attribution models covering all journey stages
• Integrations with HubSpot, Salesforce, Microsoft Dynamics
• Revenue-level reporting that ties LinkedIn campaigns to closed-won deals

G2 rating: 4.6 out of 5 stars

Pricing: Ruler Analytics offers several tiers. Small Business plans start at £179/month, Medium Business at £584/month, and Large Business at £999/month. Advanced tiers require custom pricing.

8. Windsor.ai

Best for: Data-driven marketing teams that already handle attribution in their CRM and need LinkedIn data streamed into their reporting stack.

Windsor.ai syncs your LinkedIn Ads data into dashboards, spreadsheets and data warehouses. It pulls in core metrics like spend, impressions and clicks, and puts them alongside your data from Google, Meta and other channels. This makes it easier to compare performance across platforms in a single reporting view.

The platform works with popular destinations such as Looker Studio, Power BI and BigQuery, and supports real-time updates for LinkedIn Ads.

However, Windsor.ai is primarily a data integration and reporting tool rather than a dedicated LinkedIn-to-revenue attribution platform. If your main goal is proving pipeline influence from LinkedIn, other tools on this list offer more specialised attribution features.

Key features:

• No-code LinkedIn Ads connector
• Real-time reporting and multi-channel blending
• Integrations with major BI tools and warehouses
• Scheduled syncs and large-scale account support
• Used for building custom attribution dashboards

G2 rating: 4.6 out of 5 stars

Pricing: Windsor.ai offers multiple tiers. The Basic plan started at $19/month, Standard at $99/month, Plus at $249/month, and Professional at $499/month. Enterprise pricing is available on request.

9. DemandSense

Best for: Advanced LinkedIn analytics for media buyers who want control.

DemandSense offers a LinkedIn analytics tool that shows exactly who's viewing your ad campaigns. It shows performance by the hour and helps optimize delivery with frequency caps and ad scheduling.

However, it doesn't offer CRM integration or revenue sync. It's best suited for ad operations and media buyers who want control, not pipeline attribution.

Key features:

• Website visitor ID to match on-site activity with LinkedIn ad viewers.
• Segmentation tools to build custom audience lists you can export to LinkedIn.
• Data enrichment to show each lead's contact data for outreach.
• Option to manually adjust bids based on performance patterns.

G2 rating: Not available.

Pricing: Plans start at $99/month per account. This includes its basic toolset: audience tuning, advanced LinkedIn reporting, and frequency caps. Its premium plan starts at $149/month per account. You'll need this subscription to unlock website visitor ID and enrich leads with contact information.

What is revenue attribution reporting?

Revenue attribution reporting shows the touchpoints a buyer had in the lead up to a conversion. It tracks the entire customer journey, from the lead first discovering your brand to becoming a paying customer.

What attribution method does LinkedIn use?

LinkedIn Ads uses the last-click attribution model for advertising campaigns. This means that the last ad interaction before a conversion is credited with the conversion, regardless of how many other interactions happened before it.

How to track LinkedIn ad performance?

To track LinkedIn ad performance in more detail, use a tool like Fibbler to sync impression and engagement data directly with your CRM. It connects ad interactions (like clicks and video views) to actual pipeline activity, helping you see which campaigns influence revenue and pipeline.

What is the difference between "last touch last" campaign and "last touch each" campaign?

"Last touch last campaign" is an attribution model where only the final campaign that touched the user before conversion gets credit. With the "last touch each campaign" model, however, the final touchpoint within each campaign gets credit for the conversion.

Why are my LinkedIn ads not converting?

There are multiple reasons why your LinkedIn ads might not convert into revenue:

• Wrong audience targeting
• Poor offer or positioning
• Low quality creatives
• Lack of social proof
• Mismatch between ads and landing pages
• Optimizing for the wrong objective
• Low budget