5 Best LinkedIn Revenue Attribution Tools, Compared (2025)

1. Fibbler

Best for: Marketers who want fast setup and CRM data sync.

Fibbler is a LinkedIn ads tool that shows influence-based attribution. It's used by B2B marketers at companies like ROASted, Understory, Juro, and Qwilr.

With Fibbler, you can see which companies view or engage with your ads, then tie that data to your CRM to alert sales teams the optimal time to reach out. The tool also comes with a bunch of tools to improve your LinkedIn campaigns, including campaign scheduling and monthly impression caps, to boost return on investment.

"During my hunt for a tool to connect CRM data with LinkedIn Ads, I found Fibbler," explains Gauthier Gallin, Top 100 Most Influential PPC Expert. "Most other options are way too expensive, and what I really needed was a way to measure how my campaigns impact the pipeline. With Fibbler, that's finally doable. It's super handy for managing LinkedIn ads and really shines during meetings with C-level and board members."

Key features:

• Integrates with HubSpot and Salesforce CRMs.
• Sync impressions, ad engagement, and clicks directly into your CRM at the company-level.
• Shows which campaigns influenced pipeline and closed-won deals.
• Monthly impression caps to control how often companies see your ads, when they see them, and who gets excluded.
• Ad campaign scheduling to optimize ad spend.
• Affordable for smaller teams and fast to set up.

G2 rating: 5 out of 5 stars.

Pricing: Growth plans start at $89/month, which includes unlimited company insights, campaign analytics, and HubSpot integration. The Unlimited plan costs $129/month and includes everything in Growth, plus unlimited CRM data sync and campaign optimization.

Both plans include a 30-day free trial.

2. DemandSense

Best for: Advanced LinkedIn analytics for media buyers who want control.

DemandSense offers a LinkedIn analytics tool that shows exactly who's viewing your ad campaigns. It shows performance by the hour and helps optimize delivery with frequency caps and ad scheduling.

However, it doesn't offer CRM integration or revenue sync. It's best suited for ad operations and media buyers who want control, not pipeline attribution.

Key features:

• Website visitor ID to match on-site activity with LinkedIn ad viewers.
• Segmentation tools to build custom audience lists you can export to LinkedIn.
• Data enrichment to show each lead's contact data for outreach.
• Option to manually adjust bids based on performance patterns.

G2 rating: Not available.

Pricing: Plans start at $99/month per account. This includes its basic toolset: audience tuning, advanced LinkedIn reporting, and frequency caps. Its premium plan starts at $149/month per account. You'll need this subscription to unlock website visitor ID and enrich leads with contact information.

3. Dreamdata

Best for: Marketers deploying multichannel advertising campaigns.

Dreamdata offers a strong attribution engine with CRM sync through LinkedIn's Conversions API. It's built for multi-channel, multi-touch setups—for example, if you're using LinkedIn to supplement advertising campaigns on platforms like Google and Meta.

The downside to Dreamdata is that no LinkedIn campaign control tools are included. You'll need to find another tool to optimize your campaigns, which obviously comes at an additional cost. Some G2 reviewers also report limited customization options for reporting.

Key features:

• Detailed LinkedIn ads performance analytics.
• Integrates with CRMs like HubSpot, Pipedrive, Salesforce, and Microsoft Dynamics.
• Customer journey timelines to view a lead's journey pre-purchase across multiple channels.
• Audience builder that syncs lists with popular platforms, including LinkedIn, Meta, and Google Ads.
• AI engine to suggest sales trends based on attribution data.

G2 rating: 4.7 out of 5 stars.

Pricing: Dreamdata offers a free plan that includes company identification and engagement scoring. Premium features, such as AI signals and customer journey maps, are only available in paid plans. These start at $750/month.

4. Factors.ai

Best for: GTM teams that want to prioritize exposure based on fit and intent.

Factors.ai offers a LinkedIn attribution tool that tracks how impressions turn into pipelines using view-through models. It's best suited to account-based marketing teams who want to prioritize exposure based on fit and intent. The software includes CRM sync, website integration, and smart ad tuning (such as frequency caps) to turn your data into better campaigns.

However, some G2 reviewers say the platform has a sharp learning curve and that the interface isn't very intuitive.

Key features:

• Gather intent signals from Google Ads, HubSpot CRM, and website analytics.
• Identify anonymous companies visiting your website and viewing LinkedIn ads.
• AI tools to predict which leads are most likely to buy.
• Automatically updated account lists with behavioral and firmographic filters.
• Ad tuning to optimize campaigns based on attribution data.

G2 rating: 4.5 out of 5 stars.

Pricing: Factors.ai offers a free plan that reveals anonymous companies who are visiting your website. However, to get this functionality for LinkedIn, you'll need a paid plan. Factors.ai has since removed pricing details from its website, but when we sourced the data for this article, plans started at $399/month.

5. HockeyStack

Best for: Large B2B teams who want detailed multichannel attribution software.

HockeyStack is an attribution platform built for B2B teams. It allows you to visualize every touchpoint across LinkedIn and other channels inside your CRM, with strong multi-touch attribution models to create detailed reports that show behaviors a potential buyer displays prior to conversion.

That said, HockeyStack doesn't let you control LinkedIn ad campaigns directly. G2 reviewers also report the platform has a steep learning curve—it might not be the best choice for smaller scrappy teams looking for just LinkedIn revenue attribution software.

Key features:

• Pulls account-based ad impressions and engagement data.
• AI assistant to help you understand your data.
• Custom workflow automation for outbound sales.
• Native lead scoring tools and buyer journey modeling based on intent signals.
• No-code report builder to visualize your data.

G2 rating: 4.6 out of 5 stars.

Pricing: HockeyStack doesn't share pricing publicly on its website. G2 reports that plans start at $2,200/month, which includes funnel reporting, website visitor identification, and buyer journey modeling.

What is revenue attribution reporting?

Revenue attribution reporting shows the touchpoints a buyer had in the lead up to a conversion. It tracks the entire customer journey, from the lead first discovering your brand to becoming a paying customer.

What attribution method does LinkedIn use?

LinkedIn Ads uses the last-click attribution model for advertising campaigns. This means that the last ad interaction before a conversion is credited with the conversion, regardless of how many other interactions happened before it.

How to track LinkedIn ad performance?

To track LinkedIn ad performance in more detail, use a tool like Fibbler to sync impression and engagement data directly with your CRM. It connects ad interactions (like clicks and video views) to actual pipeline activity, helping you see which campaigns influence revenue and pipeline.

What is the difference between "last touch last" campaign and "last touch each" campaign?

"Last touch last campaign" is an attribution model where only the final campaign that touched the user before conversion gets credit. With the "last touch each campaign" model, however, the final touchpoint within each campaign gets credit for the conversion.

Why are my LinkedIn ads not converting?

There are multiple reasons why your LinkedIn ads might not convert into revenue:

• Wrong audience targeting
• Poor offer or positioning
• Low quality creatives
• Lack of social proof
• Mismatch between ads and landing pages
• Optimizing for the wrong objective
• Low budget