Top 8 HockeyStack Alternatives for GTM & Attribution

1. Fibbler

Best For: Teams that run LinkedIn Ads and want clear, company-level attribution without managing a full GTM platform.

Fibbler gives B2B teams detailed company-level visibility into who is interacting with their LinkedIn ads. It shows which companies viewed your ads, clicked them, or repeatedly engaged with your campaigns, and then links those interactions to pipeline, open opportunities, and closed revenue inside your CRM. As one user put it:

"Fibbler gives Understory and our clients a direct line from marketing to sales, with clear influence insights and LinkedIn Ads data the sales team can act on." - Ali Yildirim, CEO & Co-Founder, Understory

This level of visibility allows GTM teams to answer questions like:

• Which companies are warming up through LinkedIn before they ever fill out a form?
• Which ads or audiences are influencing pipeline?
• Which accounts should sales prioritize based on recent engagement?

Fibbler also pushes these engagement signals directly to your CRM, making LinkedIn data actionable for marketing and sales without manual exports.

Key Features

• Company-level tracking across LinkedIn ads (paid + organic)
• Impression → pipeline → revenue attribution inside your CRM
• Direct integrations with HubSpot, Salesforce, Attio, and Copper
• Signals pushed to sales for real-time account prioritization
• Simple setup with no technical configuration required

What It Offers Over HockeyStack

Fibbler is ideal for teams who feel HockeyStack is more platform than they need. Instead of managing attribution models, GTM workflows, or AI layers, Fibbler focuses entirely on LinkedIn Ads visibility and attribution.

It solves two of the biggest points of friction teams experience with HockeyStack:

• HockeyStack can feel too heavy. Fibbler is lightweight, fast to set up, and purpose-built for one channel making it easier to adopt and maintain.
• Teams often just want deeper LinkedIn clarity. Fibbler goes far deeper on LinkedIn engagement, company-level insights, and CRM-connected attribution than HockeyStack does out of the box.

This makes Fibbler a better fit for teams who want clarity, speed, and minimal overhead, rather than a full GTM intelligence suite.

G2 Rating

⭐ 4.9 out of 5

Pricing

All plans come with a 30-day free trial:

• Growth ($89/month): Ideal for individual marketers. Includes unlimited company insights, campaign analytics, customer journeys, audience exclusions, HubSpot/Attio/Copper integrations, CRM sync, Signals, and campaign optimization (1 user).
• Unlimited ($129/month): Designed for growing teams. Includes everything in Growth plus Salesforce integration, unlimited CRM sync, unlimited Signals, unlimited campaign optimization, and unlimited users.
• Agency ($159/month): Built for agencies managing multiple clients. Includes 2 LinkedIn Ad accounts, full access to all CRMs (including Salesforce), all features, unlimited users, and a client view for switching between accounts.

2. Factors.ai

Best For: Teams that want stronger intent detection, anonymous visitor identification, and AI-powered activation across LinkedIn and Google Ads.

Factors ai gives B2B teams deep visibility into which companies are engaging across their website, ads, and GTM channels. It identifies anonymous visitors, maps account behavior across touchpoints, and uses AI to highlight in-market buyers. From there, teams can trigger stage-based LinkedIn/Google ads, push signals to sales, and track which touchpoints actually influenced revenue.

This positioning makes Factors.ai less of a pure reporting tool and more of a demand-generation engine built around first-party data + activation. As one reviewer put it:

"Before using Factors.ai, we had hundreds of visitors and no idea which companies they represented. Now we identify around 70-75% of them and run far more strategic campaigns."

Key Features

• High-account accuracy visitor identification (often reported at 60-75%)
• Unified intent from website, ads, CRM, and G2
• AI-driven signals for in-market accounts
• Stage-based LinkedIn & Google ad activation
• Account-level and user-level journey tracking
• Integrations with HubSpot, Salesforce, LinkedIn, Google Ads, Slack
• Multi-touch attribution with intuitive dashboards

What It Offers Over HockeyStack

Factors.ai works well for teams who want insight and activation without the complexity of a full GTM operating system. Rather than managing attribution, workflows, and AI-driven analysis across the entire funnel, Factors.ai narrows in on first-party intent and ad activation.

It's especially strong for teams who:

• Find HockeyStack difficult to get up to speed with. Factors.ai has a more direct path-identify accounts, activate ads, send signals to sales.
• Want a focused tool instead of a platform that covers everything. HockeyStack spans attribution, GTM AI, and unified analytics. Factors.ai concentrates on quick-turn intent → action workflows, particularly for paid media.
• Prefer fast, actionable insights over broader reporting ecosystems. Less configuration, fewer layers, and a clearer connection to ad performance.

If your priority is detecting in-market accounts and acting on them immediately, Factors.ai delivers that with far less platform overhead.

G2 Rating

⭐ 4.5 out of 5

Pricing

Custom pricing. Plans differ based on activation volume, integrations, and intent sources. Mid-market and enterprise tiers available.

3. Ruler Analytics

Best For: Teams that want simple, accurate attribution and revenue tracking without managing a full GTM intelligence platform.

Ruler Analytics helps B2B teams understand which channels, campaigns, keywords, and touchpoints drive qualified leads, pipeline, and closed revenue. It tracks every form fill, call, live chat, and session, then pushes that data into your CRM so you always know the true source of every opportunity.

Unlike broader GTM platforms, Ruler is intentionally narrow: it doesn't try to score accounts, activate ads, or run AI workflows. Instead, it focuses on closing the loop between marketing and revenue with clear attribution models, accurate journey tracking, and CRM-integrated reporting.

Key Features

• Tracks every form fill, phone call (online + offline), and live chat conversion
• Full customer journey mapping from first click → lead → opportunity → closed-won
• First-party tracking that reveals true lead source
• Switchable attribution models (first click, last click, linear, position-based, etc.)
• Opportunity reporting tied directly to CRM pipeline stages
• Integrations with 1,000+ tools (HubSpot, Salesforce, Pipedrive, GA4, Google Ads, Meta, Stripe, Intercom, Drift, Zapier, etc.)

What It Offers Over HockeyStack

Ruler gives teams clearer attribution with less platform overhead. It's built for simple, accurate lead-to-revenue tracking, not full GTM intelligence, which makes it easier to adopt and maintain.

Two areas stand out:

• An easier-to-manage setup: Several users praise Ruler's simplicity compared to heavier attribution platforms. One noted: "The lack of complexity… makes complex call tracking easy to integrate." If your team doesn't want to manage a deep data layer or AI workflows, Ruler is the simpler fit.
• Stronger call, form, and offline conversion tracking: Ruler excels at tying calls, forms, and live chat directly to revenue. This is something HockeyStack doesn't prioritize.

G2 Rating

⭐ 4.6 out of 5

Pricing

Starts around £199/month on the monthly plan and £179/month on the yearly plan, with pricing scaling based on:

• number of tracked conversions
• call tracking needs
• CRM connections
• data volume

4. Dreamdata

Best For: Teams that need deep multi-touch attribution and accurate journey stitching across long, complex B2B buying cycles.

Dreamdata unifies ad data, CRM activity, website behavior, and revenue records into a single buyer timeline so teams can see the true path-to-purchase. Similar to HockeyStack, it connects multi-channel touchpoints, attributes influence across the funnel, and ties marketing and sales activity directly to pipeline and revenue.

But Dreamdata's uniqueness is its depth of journey stitching and its ability to analyze extended B2B cycles with precision. It is built for companies where a deal may take months, involve multiple stakeholders, and span dozens of anonymous and known interactions.

Key Features

• Multi-touch attribution with customizable models
• Detailed account and person-level journey mapping
• Unified timeline of all marketing, sales, and product interactions
• Revenue analytics tied directly to CRM opportunities
• Cohort and channel performance analysis
• Integrations with HubSpot, Salesforce, Google Ads, LinkedIn, and more

What It Offers Over HockeyStack

Dreamdata is best for teams who find HockeyStack's automation and GTM features more extensive than they actually need. Instead of AI-driven recommendations or workflow orchestration, Dreamdata focuses on precise multi-touch attribution and long-form buyer journey analysis.

It appeals to teams who:

• Prefer depth over breadth. Dreamdata reconstructs journeys with more granularity than HockeyStack, especially across long, complex B2B cycles.
• Don't need a full GTM OS. HockeyStack blends attribution, AI, and account intelligence. Dreamdata keeps the stack simpler: attribution, journeys, and revenue alignment.

For companies where accuracy, historical stitching, and attribution clarity matter more than AI-guided actions, Dreamdata is often a better match.

G2 Rating

⭐ 4.7 out of 5

Pricing

Dreamdata offers three tiers:

• Free ($0/month): Includes B2B web analytics, company identification, engagement scoring, basic audience builder, and limited syncs/notifications. 2 months history, 5 seats.
• Activation (from $750/month): Adds 360° customer journeys, AI signals, audience syncing to ad platforms, and expanded limits for teams running coordinated GTM programs. 2 years history, up to 25 seats.
• Activation & Attribution (Custom Pricing): Full platform access with AI attribution, advanced reporting, data warehousing access, custom UTMs, and dedicated onboarding/support for larger teams.

5. InfiniGrow

Best For: Teams that need clean GTM data and AI-powered revenue reporting without relying on data teams.

InfiniGrow is an AI-driven revenue marketing platform that fixes messy GTM data first, then layers real-time attribution, ROI analytics, and natural-language reporting on top. Instead of asking users to build dashboards or manage attribution models, InfiniGrow's "SecondBrain" AI answers questions in plain English, diagnoses pipeline changes, and surfaces optimization opportunities across channels, segments, and funnel stages.

Where many tools stop at showing what happened, InfiniGrow helps teams understand why it happened and what to do next.

Key Features

• Data foundation & hygiene layer: unified GTM dataset across CRM, ads, web, and finance with automated deduping, lead-to-account matching, context layers, and structured segments.
• AI reporting & natural-language answers: ask "what influenced pipeline last quarter?" or "why is MQL quality dropping?" and get instant analyses.
• Root-cause analysis that identifies drivers behind pipeline increases/drops.
• Multi-touch attribution across complex journeys including hybrid PLG + SLG GTM motions.
• Signal & segment analytics to measure intent, ICP behavior, and revenue lift.
• Forecasting & budget simulation to predict spend impact and plan GTM efficiency.
• Prebuilt templates & self-serve reports for marketers without relying on data teams.

What It Offers Over HockeyStack

InfiniGrow stands out for teams who want fewer dashboards, less manual reporting, and more AI-driven clarity. Instead of surfacing insights you still need to interpret, InfiniGrow's AI explains why performance shifts and gives direct, contextual answers to follow-up questions in plain English.

For teams that feel HockeyStack is powerful but still "dashboard-heavy," InfiniGrow offers a more guided, question-based approach that helps you diagnose issues faster.

G2 Rating

⭐ 4.7 out of 5

Pricing

Entry-level plans start at $1,500/month (paid annually), Growth at $4500 and Custom enterprise plans that include advanced attribution, forecasting, and full data governance.

6. Attribution App

Best For: Teams that want straightforward multi-touch attribution and real CAC, CAC Payback, and LTV: CAC visibility without adopting a full GTM platform.

Attribution App focuses on helping teams understand the financial performance of every marketing touchpoint. It tracks visits, conversions, and revenue events, then translates them into hard metrics like CAC, Payback Period, and LTV:CAC.

If you want attribution without the overhead of a full GTM platform, and you care more about profitability than perfect journey mapping, Attribution App fits that niche.

Key Features

• Multi-touch attribution across all major channels (paid, organic, social, offline)
• Precise CAC, CAC Payback, and LTV:CAC calculations by channel, campaign, and keyword
• Real-time dashboards with customizable attribution models
• Channel-level revenue and ROI insights (forward + backward looking)
• Deep integrations with Segment, Stripe, HubSpot, Salesforce, GA, ad platforms

What It Offers Over HockeyStack

Attribution App is purpose-built for financially grounded, multi-touch attribution. It tends to win when teams want:

• Cleaner financial metrics (CAC, Payback, LTV:CAC): Reviewers repeatedly highlight how accurately Attribution ties spend → conversions → revenue.
• Faster setup and simpler workflows: Multiple users praise the plug-and-play onboarding and ease of customizing channels, rules, and dashboards without data ops involvement.

This makes it ideal for teams that prefer a focused attribution solution rather than a broad GTM platform with dozens of modules.

G2 Rating

⭐ 4.5 out of 5

Pricing

Attribution App starts at $49/month for early-stage teams needing basic attribution on HubSpot. The $399/month Pro plan adds all ad connectors, higher MTUs, and optional onboarding. Larger teams can choose custom Enterprise pricing with advanced features like custom models, offline attribution, Salesforce integration, and warehouse-level tracking.

7. CaliberMind

Best For: Enterprise B2B teams with complex multi-system data that simpler attribution tools can't handle.

CaliberMind is built for teams whose GTM data is simply too complex for standard attribution tools. Instead of forcing you into rigid models, it adapts to your real-world data architecture by unifying CRM, MAP, website, ads, and warehouse data into an enterprise-grade foundation. This makes it one of the few platforms capable of reliably mapping long, multi-threaded B2B journeys without breaking.

Key Features

• Enterprise-grade data unification across CRM, MAP, ads, web analytics, warehouses
• Customizable multi-touch attribution for complex journeys
• ABM insights + account scoring with full-funnel visibility
• Sales intelligence signals pushed into Salesforce for rep-ready context
• AI assistant ("Ask Cal") to summarize analytics, surface opportunities, and create instant reports
• Advanced data transformation (deduping, matching, modeling, pipeline alignment)

What It Offers Over HockeyStack

CaliberMind wins in scenarios where data quality, governance, and cross-system complexity are the biggest obstacles. It solves two of the biggest reasons mature teams look beyond HockeyStack:

• CaliberMind handles messy enterprise data that breaks normal attribution tools. It is built for multi-CRM setups, complex MAP logic, multi-brand funnels, and long enterprise journeys.
• It mirrors your GTM structure instead of forcing a fixed model. You get attribution, ABM insights, and funnel reporting tailored to your actual segments, definitions, and buying groups.

This makes CaliberMind ideal for data-heavy teams who've outgrown lightweight or mid-market attribution platforms.

G2 Rating

⭐ 4.5 out of 5

Pricing

Custom-only. Pricing varies by data volume, attribution modules, and integrations. Most customers fall into mid-market and enterprise tiers with managed onboarding, data modeling support, and advanced analytics.

8. LeadsRx

Best For: Teams that need cross-channel attribution (including offline + broadcast) and a vendor-agnostic "unbiased" measurement layer.

LeadsRx gives marketers a channel-agnostic view of what's actually driving conversions across digital, offline, podcast, radio, TV, OTT, and beyond. Unlike tools focused primarily on B2B SaaS, LeadsRx was built from the ground up to handle both online and offline influence, making it a strong fit for brands running mixed-media campaigns or performance marketers who want every touchpoint represented.

Its Universal Conversion Tracking Pixel captures all interactions across the customer journey, then models attribution using customizable rules.

Key Features

• Universal conversion tracking for all channels (web, mobile, ads, offline, broadcast)
• Multi-touch attribution models, including first touch, last touch, linear, and algorithmic
• Cross-channel journey mapping across digital + offline sources
• Podcast, radio, TV, and OTT attribution
• Audience segmentation + cohort analysis
• Integrations with CRMs, ad platforms, analytics tools, and ecommerce systems
• "Unbiased" attribution modeled independently of ad platforms

What It Offers Over HockeyStack

LeadsRx fits teams evaluating HockeyStack but needing capabilities that go beyond the typical B2B SaaS digital stack. It tends to win in two scenarios:

• You have offline or mixed-media campaigns that HockeyStack can't track. HockeyStack focuses almost entirely on digital B2B GTM touchpoints. LeadsRx measures: radio + podcast ads, TV + OTT, print offline events, direct mail, SMS and call conversions
• You want an "independent" attribution engine. While HockeyStack offers deep GTM intelligence, LeadsRx offers more traditional attribution suited for organizations that need audit-ready alignment across marketing channels.

This makes LeadsRx a strong fit for B2B2C, ecommerce, or hybrid B2B teams with diverse channel mixes.

G2 Rating

⭐ 4.2 out of 5

Pricing

Custom pricing only. LeadsRx typically prices based on: number of domains, data volume, offline attribution requirements, and integrations.