Where should your next ad dollar go?

Every ad platform reports on itself and takes full credit for the same deals. Fibbler puts them in one table instead, so you can see what each channel cost next to the pipeline it touched and decide where the money goes.

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Cross-Channel Attribution in Fibbler: monthly ad spend stacked by channel above a table with one row per channel, showing spend next to the pipeline and deals it touched

Three questions it answers

What is each channel really costing?

One row per channel: what you spent, the deals that channel reached before they existed, and what each of those cost you.

What do I lose if I cut one?

The same deal often gets touched by multiple channels. We show you how often that happens, so you can see how these channels work together.

Building awareness, or catching it?

Google Ads splits into branded and non-branded search, so you can see whether people are searching your name or searching the category.

Make the next budget call on real numbers

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