HubSpot attribution with Fibbler

Fibbler is a LinkedIn Ads and Google Ads attribution tool with a native HubSpot integration. It connects to HubSpot to match your pipeline to your LinkedIn and Google Ads activity and report the influenced pipeline and revenue, so you can see which deals your ads touched without exporting anything.

It works in two directions. First, Fibbler reads your companies and deals from HubSpot and matches them to your LinkedIn and Google Ads activity by company domain, then shows influenced pipeline, revenue, and customer journeys inside Fibbler. Second, it can push that data back onto your HubSpot companies as custom company properties for reporting, intent signals, and account scoring.

The HubSpot integration is included with every Fibbler plan. LinkedIn Ads attribution starts at $89 per month on the Growth plan, and HubSpot works on all plans. Google Ads attribution is a separate add-on at $59 per month per Google Ads account, on top of any base plan. See the Fibbler pricing page for current plans.

Fibbler can write company-level LinkedIn engagement and Google Ads visits onto your HubSpot companies as custom company properties: paid and organic impressions, paid clicks, paid and organic engagements, an engagement level, and Google Ads website visits. Each metric is tracked across 7, 30, and 90-day windows. Fibbler can create these properties for you automatically, or you can create them manually.

No. Fibbler only reads and updates companies that already exist in HubSpot. It matches engagement data to your records using the company domain, so your HubSpot companies need a domain populated to be matched.

Fibbler needs read access to companies and deals, plus read and write access to company properties if you want it to push engagement data back into HubSpot. A HubSpot connection is required to see influenced pipeline and revenue in Fibbler.

The sync is not real-time. Fibbler refreshes your LinkedIn Ads data nightly, and engagement properties are written back to HubSpot on a weekly sync.