Microsoft Dynamics 365 attribution with Fibbler

Fibbler is a LinkedIn Ads, Google Ads, and Meta Ads attribution tool with a native Microsoft Dynamics 365 integration. It connects to Dynamics 365 to match your pipeline to your ad activity and report the influenced pipeline and revenue, so you can see which deals your ads touched without exporting anything.

Fibbler imports your Opportunities and the Account each one belongs to. The Account is matched to your LinkedIn, Google, and Meta Ads activity by the domain in its website. Won and lost come from the Opportunity's status, so there are no stages to set up. Amounts are in your environment's base currency. Fibbler then shows influenced pipeline, revenue, and customer journeys. It can also push engagement back onto your Dynamics 365 Accounts for reporting, intent signals, and account scoring.

Dynamics 365 Sales and the other Dynamics 365 apps built on Dataverse, where your deals are Opportunities. Dynamics 365 Business Central is a different product and isn't supported. Environments in Microsoft's government clouds (GCC, GCC High, DoD) and the China cloud can't be connected. If your Microsoft tenant has several environments, you pick the one Fibbler syncs.

The Microsoft Dynamics 365 integration is included on Fibbler's Unlimited ($129 per month) and Agency ($159 per month) plans, and works during the free trial. LinkedIn Ads attribution is the base product; Google Ads and Meta Ads attribution are separate add-ons at $59 per month each, per ad account, on top of any base plan. See the Fibbler pricing page for current plans.

With CRM Data Sync turned on, Fibbler writes LinkedIn Ads engagement onto your Dynamics 365 Accounts as its own custom columns: paid and organic impressions, paid clicks, paid and organic engagements, video views, and an engagement level, for 7, 30, and 90-day windows. With the Google Ads or Meta Ads add-on it also writes the website visits from those channels. Every column starts with fbl_ and lives in a solution called Fibbler Integration, so you can see everything Fibbler added in one place. Fibbler never changes your own columns.

CRM Data Sync doesn't. It only updates Accounts that already exist, matched by the domain in their website. Ad Engagement Signals can, if you choose that when you set up the signal. It looks for the company by website domain first and only creates an Account when nothing matches, and your own duplicate detection rules still apply. Each signal also keeps a marketing list of the Accounts it sends and leaves a note saying why. Fibbler never deletes a record in Dynamics 365.

Fibbler signs in through Microsoft Entra ID and acts as the user who connected, so it can only do what that user can. For attribution the user needs Read on Opportunity and Account, at Organization level if you want your whole pipeline. Pushing data back also needs the System Customizer role and Write on Account. Fibbler doesn't read contacts, leads, activities, or emails. We recommend a dedicated integration user. A Dynamics 365 connection is required to see influenced pipeline and revenue in Fibbler.

The sync is not real-time. Fibbler picks up new and changed Opportunities from Dynamics 365 every weekday, refreshes your LinkedIn Ads data nightly, and writes engagement columns back to Dynamics 365 on a weekly sync.