The Google Ads MCP Server
built for B2B attribution
A Google Ads MCP server lets your AI assistant query your ad data in plain language. Most stop at clicks, conversions, and ROAS, the same data your CFO already finds unconvincing. Fibbler's goes further, connecting identified company-level traffic and CRM pipeline so your AI can actually answer which keywords influenced revenue.
Available on the Unlimited and Agency plans.
Fibbler subscription required.
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All data is powered by our
friends at Leadfeeder.
Plug Fibbler in and start querying data within 24 hours
Fibbler identifies the companies behind your Google Ads clicks within hours, joins them to your CRM pipeline, and exposes the same attribution layer to any MCP-compatible AI assistant.
With Customer Journeys, you can see every Google Ads and LinkedIn Ads touchpoint all the way from first interaction to deal creation and close.
Read more about Customer Journeys
With Revenue Attribution, you can connect Google Ads clicks to pipeline and revenue in your CRM, and see which campaigns and keywords were involved along the way.
Read more about Company Insights
With the MCP server, Claude or ChatGPT can query the same data conversationally, joining keywords, identified accounts, and CRM pipeline in a single chat.
Read more about the MCP serverWhat Is a Google Ads MCP Server?
The Model Context Protocol (MCP) is an open standard that lets AI assistants like Claude and ChatGPT connect to live data sources. A Google Ads MCP server is the bridge between your ad data and your AI. Instead of opening a dashboard, exporting a CSV, or pasting numbers into a prompt, you ask a question in chat and the AI queries the data directly.
For B2C teams running performance campaigns, a basic Google Ads MCP server is fine. Click data, conversion data, ROAS calculations. The AI helps you move faster, but the underlying data is the same data Google Ads already shows you.
For B2B teams, that's a problem. The most important questions in B2B paid search aren't about clicks. They're about which companies are clicking, whether those companies match your ICP, and whether any of them ever turn into closed revenue. Google Ads can't answer those questions. Neither can a generic Google Ads MCP server. Fibbler's can.
What makes Fibbler different
Companies, not clicks.
Fibbler identifies the companies behind your Google Ads clicks, so your AI can reason about accounts and ICP fit instead of anonymous traffic.
CRM-attributed.
Google Ads spend gets joined to your HubSpot, Salesforce, Attio, or Pipedrive pipeline, so your AI can connect a keyword to a closed deal.
Cross-channel by default.
If you also run LinkedIn Ads through Fibbler, your AI can compare and combine both channels in the same conversation.
What you can ask your AI assistant with a Fibbler MCP connection
Traffic Quality Audit
"Using Fibbler data, what percentage of our Google Ads clicks in the last 60 days came from companies that match our ICP? Which campaigns are attracting the most off-ICP traffic despite significant spend?"
The answer comes back like the example shown.
Keyword Revenue Map
"Show me which Google Ads keywords over the last 90 days drove clicks from companies that subsequently entered pipeline in our CRM. Then show me the 10 highest-spend keywords with zero pipeline influence."
The answer comes back like the example shown.
Anonymous Intent Report
"Identify ICP-matched companies that clicked our Google Ads in the last 45 days but haven't entered our CRM. Show me what keywords they searched and what pages they visited so my SDRs can prioritise outbound."
The answer comes back like the example shown.
Why most Google Ads MCP servers don't work for B2B
Plug a generic Google Ads MCP server into Claude or ChatGPT and you can ask about CTR, conversion rate, and ROAS. Your AI will give you confident, well-reasoned answers about exactly the data Google Ads already shows you. Faster reporting, same blind spots.
The blind spot that matters in B2B is identity. Every Google Ads click is anonymous by default. A target VP, a casual researcher, and an unqualified lead are treated identically. The keyword that influenced your biggest deal of the quarter looks the same in Google Ads as the one that wasted half your budget on companies you'd never sell to.
A Google Ads MCP server can't fix that on its own, because the data underneath isn't there. It can only summarise what Google already knows, and Google doesn't know who clicked.
Fibbler is built on top of an attribution layer that does. Identified company data, CRM-matched accounts, deal-level pipeline. When your AI queries Fibbler, it gets all of that in a single connected view. Your keywords get linked to companies. Your companies get linked to deals. Your deals get linked back to spend. The questions Google Analytics structurally can't answer become things you can simply ask.
How Fibbler's Google Ads MCP server actually works
Connect once
Link your Google Ads account and CRM to Fibbler, then add Fibbler's MCP server to Claude, ChatGPT, Cursor, or any other MCP-compatible client. No developer resources, no custom integration. If you can paste a URL into your AI tool, you're set up in under a minute.
Fibbler maintains your live attribution layer
In the background, Fibbler is continuously identifying the companies behind your Google Ads clicks, matching them against your CRM, and updating your attribution data. By the time your AI asks a question, the answer is already in the data.
Your AI assistant queries exactly what it needs
When you ask a question, your AI sends a structured request to Fibbler's MCP server. It doesn't pull a raw data dump. It pulls the specific campaigns, keywords, or company-level metrics relevant to your question. Tight context, accurate answers.
Answers come back grounded in real revenue data
No filter menus, no manual cross-referencing, no waiting for a report. You ask, the AI queries Fibbler, the answer comes back in chat with company identification and CRM attribution already applied.
Stop optimising for clicks. Start optimising for companies.
Fibbler's Google Ads MCP server is live on the Unlimited and Agency plans.
Try 14 days for freeTest all features. No credit card required. Fibbler subscription required.
Questions, answered
Everything worth knowing before plugging Fibbler's Google Ads MCP server into your AI stack.
What is a Google Ads MCP server?
MCP stands for Model Context Protocol, an open standard that lets AI assistants connect to live data sources instead of relying on static exports or training data. A Google Ads MCP server is a secure bridge between your Google Ads data and your AI assistant. When you ask a question, the AI retrieves the answer directly from the source rather than guessing from training data or pasted CSVs.