HockeyStack Pricing: What It Actually Costs in 2026

Quick Summary

HockeyStack doesn’t publish pricing anywhere on its site. Procurement data suggests most teams pay between $16,800 and $60,000 per year, with a reported median around $28,000. This guide breaks down what drives those costs, what real buyers report paying, and how HockeyStack compares to a more transparent alternative.

Why HockeyStack Pricing Isn’t Simple

Compared with many of its competitors, HockeyStack reveals very little about pricing. Its pricing page lists two tiers, GTM Intelligence and GTM Execution, but no dollar amounts. There’s also no free trial or free plan, only an interactive demo and an Account Research Tool.

That means every buyer starts the same way: book a sales call, share details like tracked contact volume, team size, integrations, and data history, then wait for a custom quote. Until then, you have little idea what the platform will actually cost.

This guide fills that gap using procurement data, buyer reports, and HockeyStack’s own public information.

Why Listen to Us

At Fibbler, we spend every day helping B2B marketers measure the revenue impact of LinkedIn and Google Ads, so we understand how attribution platforms are researched, compared, and priced. That perspective also shows us how difficult it is to evaluate tools when pricing is hidden behind sales calls.

For this guide, we relied on HockeyStack’s public documentation, procurement data, and verified buyer reports to estimate what customers actually pay, instead of repeating unverified figures from comparison sites.

How Much Does It Cost?

HockeyStack’s pricing page lists two plans, GTM Intelligence and GTM Execution, but doesn’t publish prices for either. The figures below come from procurement platforms and reputable comparison sites, not HockeyStack itself.

These starting prices only tell part of the story. The reported $1,399/month entry price for GTM Intelligence is based on 10,000 Monthly Tracked Users (MTUs), meaning organisations tracking more users should expect higher pricing. Procurement data from Vendr, which aggregates real negotiated software contracts, puts the median annual contract at around $28,000.

Actual contract values typically range from $16,800 to $60,000 per year, depending on tracked contact volume, feature requirements, and deployment size.

That range is wide enough that the advertised starting price rarely reflects what a typical mid-market team ultimately pays. Pricing scales primarily with tracked contact volume rather than seat count, meaning two companies of similar size can receive very different quotes based on how much customer data they’re attributing and how many integrations they need.

One more detail is worth knowing upfront: HockeyStack is sold on an annual contract, with no month-to-month option for teams that want to test the platform before making a longer commitment.

What Affects Your Final Price

A quote isn’t determined by a single factor, which is why two companies evaluating the same platform can receive very different prices. Based on HockeyStack’s pricing structure and procurement data, the biggest cost drivers are:

• Tracked contact volume: Pricing scales primarily with the number of contacts being tracked and attributed, rather than team size or seat count. Higher volumes generally mean higher subscription costs.
• Tier and feature access:GTM Execution costs more than GTM Intelligence because it includes additional execution capabilities, although the full feature breakdown isn’t published.
• Integration depth: Connecting more CRMs, ad platforms, and product analytics tools usually increases implementation complexity and the final quote.
• Historical data requirements: Backfilling historical data typically adds to deployment effort and overall cost.
• Contract length: Procurement data suggests buyers committing to multi-year agreements or higher volumes often negotiate discounts of 15 to 25 percent off the initial quote.

None of these pricing variables are disclosed publicly, so the only way to receive an accurate estimate is to request a custom quote from the sales team.

What Each Plan Includes

HockeyStack doesn’t publish detailed feature breakdowns alongside its pricing plans, so this summary combines information from its product pages with third-party research.

GTM Intelligence

This is the foundation plan. It includes multi-touch attribution reporting, the Odin AI analyst for natural-language questions about pipeline and revenue, account scoring, audience sync, data enrichment, Salesforce iFrame support, and Blueprints, which surfaces engagement patterns from closed-won deals.

GTM Execution

This plan includes everything in GTM Intelligence while adding capabilities focused on acting on insights rather than simply reporting them. Although the exact feature list isn’t public, third-party sources position it around AI agents, workflow automation, and execution features built on the same attribution engine.

Both plans share the same underlying data foundation, including the attribution engine, integrations, and reporting dashboards. The biggest difference is whether you’re primarily analysing customer journeys or using the platform to automate actions based on those insights.

Neither tier publishes limits for integrations, users, tracked contacts, or data retention. Like pricing itself, those details are typically discussed during the sales process.

HockeyStack Pricing Pros and Cons

Pros

• Pricing scales with actual tracked volume rather than a flat fee regardless of size
• Multi-year or higher-volume commitments can unlock real negotiated discounts
• Dedicated onboarding and a Customer Success Manager come bundled into every contract

Cons

• No published pricing anywhere makes early budgeting or vendor shortlisting difficult
• No free trial or usable free plan, so you can’t test it before committing budget
• Annual commitment required from day one, with no month-to-month option to start smaller
• Reported entry pricing puts it out of reach for smaller marketing teams
• An accurate quote requires a sales call before you know if it fits your budget at all

What Real Buyers Report Paying

Because HockeyStack doesn’t publish pricing, the clearest picture comes from procurement platforms such as Vendr, which aggregate negotiated contract values from real software purchases rather than advertised list prices.

Across those reports, buyers consistently fall into three broad spending bands:

• Smaller deployments: Typically $12,000 to $24,000 per year for teams of roughly 5 to 20 people running standard attribution with basic integrations.
• Mid-market deployments: Commonly $30,000 to $60,000 annually as tracked contact volume, integrations, and reporting requirements increase.
• Enterprise deployments: Frequently exceed $60,000 per year, especially for organisations tracking more than 100,000 contacts or requiring deeper implementation and support.

Looking across multiple procurement and comparison sources, one figure appears more consistently than any other:

• Median annual contract: Approximately $28,000 (about $2,333 per month when averaged annually).
• Entry pricing can be misleading: The widely cited starting price of around $1,399 per month rarely reflects what a typical mid-market customer ultimately pays once tracked contact volume, integrations, and deployment requirements are factored in.
• Negotiation is common: Buyers committing to multi-year agreements or larger tracked-contact volumes frequently report discounts of 15 to 25 percent off their initial quote.

Implementation also carries a time cost. Buyer reports suggest onboarding typically takes four to eight weeksand includes a dedicated Customer Success Manager. While that support is valuable, it’s another factor to consider when comparing the total investment rather than focusing only on the subscription price.

Best Alternative: Fibbler

HockeyStack is built for organisations that want a unified GTM intelligence platform, combining marketing, sales, and product data into a single system. That level of breadth makes sense for some teams, but it also comes with enterprise-style pricing and implementation. If your primary goal is understanding how LinkedIn and Google Ads influence pipeline, a dedicated attribution platform can deliver those answers with far less complexity.

Fibbler is one of only five Official LinkedIn Marketing Partners with access to LinkedIn’s Company Intelligence API, enabling verified company-level LinkedIn engagement to sync directly into HubSpot, Salesforce, Attio, and Pipedrive. Combined with Google Ads company identification, it gives marketing teams a clear view of how paid campaigns influence pipeline without the overhead of a broader GTM intelligence platform.

Every plan is publicly priced, billed monthly, and available to test before you commit:

• Growth: $89/month
• Unlimited: $129/month
• Agency: $159/month
• Google Ads Identification add-on: +$59/month
• 30-day free trial on the platform
• 14-day free trial for the Google Ads Identification add-on

Instead of consolidating every GTM data source, Fibbler connects verified LinkedIn engagement and Google Ads company identification directly to HubSpot, Salesforce, Attio, and Pipedrive. That gives marketing teams a clear view of how paid campaigns influence pipeline without implementing a broader revenue intelligence platform.

Key Features

• Company-level paid ad attribution
  Brings LinkedIn engagement and Google Ads company identification into one CRM view, making account-level attribution easier to understand.
• Search visitor identification
  Reveals the companies behind anonymous Google Ads clicks, helping connect search campaigns with real buying accounts.
• CRM-first reporting
  Writes attribution data directly into HubSpot, Salesforce, Attio, and Pipedrive instead of requiring another reporting dashboard.
• Unified campaign timeline
  Combines LinkedIn and Google Ads engagement into one customer journey, making cross-channel reporting significantly easier.
• Verified LinkedIn company data
  Uses LinkedIn’s Company Intelligence API through its Official LinkedIn Marketing Partner status for trusted company-level attribution.
• Fast implementation
  Most teams can connect their CRM and ad accounts in minutes instead of running a lengthy implementation project.
• Free trial
  Evaluate the platform using your own campaign data before deciding whether to move on to a paid subscription.

Pricing Pros

• Predictable monthly pricing
  Your subscription doesn’t scale with tracked contact volume, making future costs much easier to forecast.
• No custom quote required
  Every plan and optional add-on is published publicly, allowing meaningful comparisons before contacting sales.
• Lower implementation barrier
  Monthly billing and a free trial make it easier to evaluate without committing to an annual enterprise contract.

Pricing Cons

• Google Ads is optional
  Search company identification requires the separate Google Ads add-on rather than being included in every subscription.
• Narrower platform scope
  Designed for paid ad attribution instead of combining marketing, sales, product analytics, AI agents, and broader GTM intelligence in one platform.

HockeyStack vs. Fibbler at a Glance

Want a deeper comparison? Read our Fibbler vs. HockeyStack guide to see how the two platforms compare across attribution capabilities, implementation, and the teams they’re best suited for.

Choose Attribution Without the Procurement Process

Not every attribution project needs a lengthy sales cycle before you can even understand the cost. If your priority is measuring how LinkedIn and Google Ads contribute to pipeline, you should be able to evaluate a platform without requesting a custom quote or negotiating an annual contract.

Fibbler publishes every plan, offers a free trial, and lets you start on monthly billing, so you can compare tools based on results rather than pricing conversations. Start your free 30-day trial and see how simple paid ad attribution can be.