Revenue Attribution with Company Insights

Company Insights is Fibbler's core attribution feature. It shows which companies viewed or engaged with your LinkedIn Ads and organic content, and connects that activity to pipeline and revenue in your CRM.

How it works

1. Fibbler fetches company-level engagement data from LinkedIn (via the Company Intelligence API as a LinkedIn Marketing Partner)
2. Fibbler fetches deals/opportunities from your CRM
3. Fibbler matches companies between LinkedIn and your CRM primarily through domain, along with a few other signals
4. Deals where the company had LinkedIn activity before deal creation are marked as "influenced"

Key metrics

• Influenced Pipeline: Total pipeline value of deals where the company had LinkedIn touchpoints before the deal was created
• Influenced Revenue: Total closed-won revenue from deals where the company had LinkedIn touchpoints
• Companies Reached: Number of CRM companies that saw your ads
• Companies Engaged: Number of CRM companies that interacted with your ads

Exclude companies

From the company table, you can exclude any company directly from your LinkedIn campaigns with one click. You can choose to exclude a company from all campaigns at once, or from individual campaigns. The exclusion is applied directly in your LinkedIn Campaign Manager.

This is useful for removing companies that are not a fit (competitors, existing customers, etc.) so your budget is spent on the right accounts. Due to restrictions in LinkedIn's API, you can exclude up to 200 companies per campaign.

Influence threshold

You can customize when a deal is considered "influenced" by changing the attribution model. By default, Fibbler uses the Awareness model, which gives credit for impressions. You can switch to Engagement, Intent, or build a Custom model depending on how strict you want the attribution to be.

Learn more about the available models and how to configure them in Attribution Models.