Audience Exclusions

LinkedIn groups similar job titles into broader categories called "super titles." Each title you target may include hundreds of related titles. Some are relevant. Some are not.

With Fibbler's audience exclusions, you can:

See exactly which job titles have been served impressions in a specific campaign
Exclude irrelevant titles from all campaigns at once, or from individual campaigns

When you exclude a title in Fibbler, it is applied directly in your LinkedIn Campaign Manager. You do not need to go into LinkedIn separately to make the change.

This helps you focus your budget on the titles that actually matter for your business.

Good to know

LinkedIn allows 100 job titles per campaign, and the titles you target and the titles you exclude share that limit. Company exclusions, like the ones Impression Caps use, have a separate limit of 200 companies per campaign in total, counting the exclusions already on the campaign.
Exclusions apply to the specific campaigns you choose. They do not carry over to campaigns you later duplicate in LinkedIn; you need to set them again on the new campaign.
If you are excluding companies and hit the limit, cap the largest companies first so your budget protection has the most impact.
The Video Views column on this page counts video midpoint completions, meaning the viewer reached the halfway point of the video. That is a stricter measure than the video views shown elsewhere in Fibbler, so the numbers here are lower. Both come from LinkedIn; they answer different questions, and this page reports per job title rather than per company.

My exclusions are not saving

LinkedIn allows 100 job titles per campaign (targeted and excluded together) and 200 excluded companies per campaign, so the first thing to check is whether you are within those limits. This is the most common reason exclusions or caps appear not to save. If you are inside the limit and they still will not save, contact support@fibbler.co; some past cases have turned out to be bugs we needed to fix.