Google Ads FAQ
Q: How does Google Ads company identification work?
When someone clicks your Google Ad and lands on your website, Leadfeeder's tracking script identifies the company behind the visit using IP-based company identification technology. The company is then enriched with firmographic data like industry, employee count, and country.
Q: How long until I see data?
After connecting your Google Ads account and installing the tracking script, data typically starts appearing within 24 hours. The lookback windows (7, 30, 60, 90 days) become available as more data accumulates over time.
Q: Do I need a CRM connected?
Yes. Google Ads features require a CRM (HubSpot, Salesforce, Attio, Pipedrive, or Zoho CRM) to be connected. The CRM provides the deal data that Fibbler uses to calculate pipeline and revenue attribution.
Q: Which CRMs are supported?
Google Ads attribution works with HubSpot, Salesforce, Attio, Pipedrive and Zoho CRM. CRM Sync (writing data back to your CRM) is available for all five. Campaign-specific sync groups, which sync a named group of campaigns, are HubSpot and Salesforce only.
Q: How does cross-channel attribution with LinkedIn work?
When both LinkedIn Ads and Google Ads are connected, Cross-Channel Insights compares the channels on the same rule: a deal counts toward a channel if someone at the company clicked one of its ads before the deal was created. If Meta Ads is connected too, it gets its own row. For each channel you see ad spend, cost per deal, pipeline and deal size, and in the won view revenue, sales cycle and win rate. Google Ads is also split into branded and non-branded search.
Q: What happens when my trial ends?
Google Ads is part of every trial and runs for 30 days from the day the tracking script is live on your site. After that, you'll need the Google Ads add-on ($59 a month) to keep using Google Ads features. We keep collecting visits for 7 days after your 30 days end and keep your Google Ads data for 30 days, so you have time to add it before anything is deleted. If you add it during your Fibbler trial, it goes on a plan and you're billed from the day you pay. See Pricing & Trial or our pricing page for full details.
Q: Can I use Google Ads without LinkedIn Ads?
No. Fibbler starts with LinkedIn Ads and a CRM, and Google Ads sits on top of that. You need a Fibbler account with LinkedIn Ads and a CRM connected to use the Google Ads features.
Q: How are companies matched to CRM deals?
Fibbler matches companies using domain normalization. The company domain identified from a Google Ads visit is compared against company domains in your CRM. If a match is found and the visit occurred before the deal was created (or, for a won deal, before it closed), the deal is marked as "influenced."
Q: What's included in the 1,000 company limit?
The Google Ads add-on includes identification of up to 1,000 unique companies per month. This is the number of distinct companies that visit your website from Google Ads campaigns. A single company visiting multiple times counts as one identified company.
Q: What happens if I connect multiple Google Ads accounts with different currencies?
Fibbler automatically converts all numbers into the currency set in your CRM so you get a unified picture across all accounts. No manual conversion needed.