Google Ads Audience Insights
Audience Insights shows a demographic breakdown of the companies visiting your website from Google Ads. Use it to validate whether your Google Ads traffic matches your ICP.
Headline numbers
- Companies reached: Each company counted once, however many website visits it accounts for.
- Website visits: Visits from Google Ads that we could identify a company behind.
Industries visiting
Which industries the companies arriving from Google Ads belong to, ranked by company count with each industry's share of the total. The top industries are listed by default, and Show all expands the full list.
Company sizes visiting
How big the companies arriving from Google Ads are, by employee count:
- 1-10 employees
- 11-50 employees
- 51-200 employees
- 201-500 employees
- 500+ employees
- Unknown, where Leadfeeder could not determine the employee count
Countries visiting
Where the companies arriving from Google Ads are headquartered. This is the company's own country, not where the visitor was sitting, so it won't match the location report in Google Ads.
Company drilldown
Click any industry, company size or country to see the companies behind it, with each company's industry and size.
Filters
Pick a time period and one or more campaigns at the top of the page. Under filters you can also narrow it down by Keyword, Industry, Company size and Country, and combine them, for example a single campaign and a specific industry. Click Apply filter to update the page.
The Companies selector changes which companies the page describes:
- All you reached: every company we identified visiting from Google Ads.
- With influenced deals: only the companies behind deals Google Ads influenced. The page then shows deal amounts instead of visits.
- With influenced won deals: the same, but only for won deals.
Using audience data to refine targeting
If the industry, company size or country breakdown doesn't match your ICP, consider adjusting your Google Ads targeting. For example:
- If too many small companies are clicking, add negative keywords or adjust bid strategies
- If the wrong industries are appearing, refine your keyword targeting
- Compare audience data across campaigns to see which ones attract the best-fit companies
CSV export
Export all companies downloads the full company list with industry, company size and country data as a CSV file.