Customer Journeys

Customer Journeys show the full story of how a company moves from first touch to deal creation to closed-won. It combines your LinkedIn Ads data (both paid and organic) with CRM data so you can see the complete timeline.

Fibbler Customer Journeys showing the full timeline from first LinkedIn touchpoint to closed-won deal

For each company, you can see:

  • Every LinkedIn ad campaign they were exposed to
  • Organic LinkedIn company page visits and post interactions
  • When the deal was created in your CRM
  • When the deal was closed

This is especially useful for proving to stakeholders that LinkedIn activity played a role in winning specific deals.

Campaign details

You can drill down into any company's journey by pressing "Show campaign details". This opens a month-by-month breakdown showing exactly which campaigns the company engaged with, along with impressions, engagements, and clicks for each one.

Customer Journey deep dive showing monthly campaign breakdown with deal created and deal won markers

Deal creation and closure dates are highlighted in the timeline, so you can see exactly which campaigns the company was engaging with just before entering the pipeline or closing. This gives you direct insight into what messaging or creative is resonating the most with your buyers.