Cross-Channel Insights
Cross-Channel Insights shows how your LinkedIn Ads and Google Ads work together to influence pipeline and revenue. See where the two channels overlap on the same accounts, and which one tends to show up first in a company's journey.
Pipeline vs Revenue view
Toggle between two views at the top of the page:
- Influenced pipeline: Influenced deals created in the period that aren't closed-won yet. This includes open and closed-lost deals
- Influenced revenue: Closed-won deals, based on their close date
Channel coverage
The coverage card shows how your influenced deals split across three groups, as a segmented bar with a tile for each:
- LinkedIn Ads only: the company only had LinkedIn ad impressions
- Both channels: the company had both LinkedIn impressions and Google Ads visits
- Google Ads only: the company only had Google Ads website visits
Each tile shows the share, the total amount, and the deal count. Click a tile (or its segment in the bar) to open a table of the individual deals in that group, with company, attribution, stage (in the pipeline view), amount, and creation date.
Retarget Google-only accounts on LinkedIn
In the pipeline view, when companies are coming through Google Ads only, Fibbler offers a one-click download of those accounts as a CSV you can upload to LinkedIn as a matched audience. It is a simple way to add a LinkedIn touch to demand that Google Ads is already generating.
First vs last paid touch (pipeline view)
In the pipeline view, for deals that involved both channels, this card shows which channel more often introduced the company (first paid touch) and which was the last paid touch before the deal was created. It is the timing order of paid touches on both-channel deals, a correlation rather than an attribution weighting, and it only appears once there are enough multi-channel deals to read a pattern.
Average sales cycle (revenue view)
In the revenue view, a timeline card shows the average time from the first paid ad touch to close across your won deals. It only measures deals where Fibbler can trace a first paid touch on record (a LinkedIn impression month or a Google Ads visit), so it can cover slightly fewer deals than the coverage totals above, and it needs at least a few measured deals before it appears.