Getting Started with Google Ads

Fibbler's Google Ads integration identifies which companies are visiting your website from Google Ads. Connect your account, install a small tracking script, and start seeing data within 24 hours.

Fibbler Sources page showing Google Ads connection

Google Ads is part of every Fibbler trial, for 30 days from the day the tracking script is live on your site. After that it's a $59 a month add-on. See Pricing & Trial for details, or visit our pricing page for the full overview.

Prerequisites

A Fibbler account with LinkedIn Ads connected, on a trial or a paid plan
A CRM connected to Fibbler (HubSpot, Salesforce, Attio, Pipedrive, Zoho CRM, or Microsoft Dynamics 365)
Admin access to your Google Ads account
Ability to add a JavaScript snippet to your website

Step 1: Connect your Google Ads account

Go to Data sources in the Account section of the sidebar
Click the Google Ads card to expand it, then click Connect
Sign in with the Google account that has access to your Google Ads
Grant Fibbler the requested permissions
Back on Data sources, tick the ad accounts you want to track (sub-accounts too, if you use a Manager account) and click Save

If you connect multiple Google Ads accounts with different currencies, Fibbler will automatically convert all numbers into the currency set in your CRM so you get a unified picture across all accounts.

Step 2: Install the tracking script

After connecting your Google Ads account, Fibbler will provide a small JavaScript tracking script. This script needs to be installed on your website to identify which companies visit from your Google Ads campaigns.

Open the Visitor Tracking Script card on Data sources and click Install Tracking Script, then Set up tracking. You need at least one Google Ads account ticked and saved first, otherwise you'll see "Please enable at least one Google Ads account first".

Copy the tracking script from the setup window
Paste it into the <head> section of your website
Deploy the change to your live website

If you use a tag manager (Google Tag Manager, Segment, etc.), you can add the script through your tag manager instead.

Step 3: Verify the script is working

Verification isn't automatic. Once the script is live on your site, click I've added the script in the setup window and then Verify installation. If you closed the window, open the Visitor Tracking Script card and click Continue setup. If we can't find the script yet, you'll get a message saying so and can try again after deploying.

The Visitor Tracking Script card then shows a status badge:

Active: the script is verified and tracking visits.
N days left: the script is verified and you're in your free trial, with that many days to go.
Setup required: you started the setup but the script isn't verified yet. Open the card and click Continue setup.
Script not reporting: the script was verified before but has stopped sending visits, so your Google Ads reports stay empty until it's back. See what to do.

Step 4: Wait for data

After the script is installed and verified, data will start appearing within 24 hours. The system needs time to collect website visits from your Google Ads campaigns and identify the companies behind them. We only see visits from the moment the script is live, so there's no Google Ads visit history from before that.

Once data starts flowing, you can explore it in:

Company Insights: see which companies visit from your Google Ads
Campaign Analytics: attribution by keyword and campaign
Audience Insights: industry and company size breakdown
Cross-Channel Insights: compare LinkedIn, Google Ads and Meta Ads on the same rule

The lookback windows (7, 30, 60, 90 days) and custom date ranges will become available as more data accumulates. Initially, only the 7-day window may be available.

Update your privacy policy

Because the tracking script collects IP addresses and places a first-party cookie on your website visitors' devices, you should update your website's privacy policy and cookie policy to inform visitors about this data collection. You should also ensure you have appropriate cookie consent mechanisms in place.

Here is sample wording you can adapt for your privacy policy:

Our website uses the technologies of Leadfeeder (Dealfront Finland Oy as part of Dealfront Group GmbH) to analyze visitor behavior. In this process, the IP address of a visitor is processed. This processing has the purpose of helping us understand which businesses (B2B) are visiting our site, by enriching IPs with associated information such as the company name or industry code.

To do this, at the beginning of the visitor's session, their IP address and corresponding session data is matched against a large database of known companies.

Whenever we process website traffic data, this processing is based on our legitimate interest (Art. 6(1)(f) GDPR) in optimizing our products, services, sales, and marketing. To prevent this processing activity, you may install and configure appropriate ad-blockers or use no-script plugins in your browser. The data will be deleted as soon as it is no longer required for its intended purposes.

You should also add the following to your website's cookie policy:

This website uses a tracking script from Leadfeeder (Dealfront) to identify which companies visit our site. A first-party cookie is placed on your device to recognize returning visitors across sessions. This cookie does not identify individual persons and is used solely for B2B company identification purposes.