Ad signals from Google Ads

Google Ads is one of the channels that can feed Ad Engagement Signals. There is no separate Google Ads signal to set up. You build one signal and tick the channels it should draw from, so a company engaging on two channels arrives as one company rather than two.

What Google Ads contributes

Website visits from companies that clicked your ads, and the search terms they used. A company surfaced through Google Ads carries its visit count and the term it searched for, which is often the most useful line in the whole message: it says what the company was actually looking for.

Visits are matched to companies by domain, so a visitor Fibbler cannot place with a company is not counted.

Turning it on

When you create a signal, Google Ads appears in the channel list. It is selectable once Google Ads is connected and included in your plan. If it is listed but cannot be picked, the reason is shown beside it.

Everything else about signals, who qualifies, where they go, what lands in your CRM and how often, is the same whatever channel feeds them. See Ad Engagement Signals.