Available Tools

Fibbler exposes 14 tools through MCP. You do not need to call these tools directly. Your AI tool will choose the right one based on what you ask. This page is a reference so you know what data is available.

Start any conversation by asking for an account overview. This calls get_account_overview and shows you which integrations are connected and what data is available.

Account overview

get_account_overview

Shows which integrations are connected (LinkedIn, Google Ads, CRMs), what data is available, and which tools you can use. This is the best starting point for any conversation.

Campaign performance

get_campaign_performance

LinkedIn campaign analytics with deal influence. Shows impressions, clicks, engagements, spend, CTR, engagement rate, companies reached, and influenced deals per campaign. You can filter by time period (7, 30, 60, 90 days or custom month range) and sort by any metric.

compare_campaign_periods

Campaign performance trends with period-over-period comparison. Shows totals for the current period alongside percentage changes versus the previous period, plus top movers. Supports rolling periods (7d, 30d, etc.) and calendar periods (this quarter, this year, this month).

get_trend_data

Month-over-month trending for impressions, engagements, companies reached, and pipeline. Shows absolute values and percentage change for each month. Covers up to 12 months of history, excluding the current partial month.

Deal attribution

get_influenced_deals

Lists individual deals that were influenced by LinkedIn or Google Ads. Each deal includes amount, stage, touchpoint counts (paid impressions, clicks, engagements, organic), and days to create/close. You can filter by time period, deal status (all, won, open, lost), source (LinkedIn or Google Ads), and sort by date, amount, or name.

get_deal_attribution_summary

Aggregated pipeline and revenue metrics with ROI. Shows total influenced deals, pipeline, revenue, won deals, average days to close, channel breakdown (LinkedIn vs Google Ads), ROAS, cost per opportunity, and top campaigns by pipeline and revenue. Optionally compare against a previous period.

get_deal_campaign_breakdown

Maps campaigns to deals. You can group by campaign (to see which campaigns influenced the most deals) or by deal (to see which campaigns contributed to a specific deal). Supports text search for deal names and filtering by source.

Companies and journeys

get_company_engagement

Shows which companies are seeing your LinkedIn Ads. Each company includes paid impressions, clicks, engagements, and organic activity. You can filter by time period, search by company name, and sort by impressions, clicks, or engagements.

get_customer_journey

Timeline of ad exposure and deal progression for a specific company. Shows month-by-month paid and organic impressions and engagements, plus deal events (created, closed, amounts, stages). Search by company name. Covers up to 24 months of history.

get_lift_analysis

Returns the results of your most recent Lift Analysis. Shows close rate lift, deal size lift, and sales cycle comparison between LinkedIn-influenced and non-influenced deals. You need to run the analysis from the Fibbler dashboard first.

Cross-channel

get_channel_overlap

How LinkedIn Ads and Google Ads work together. Shows deals influenced by LinkedIn only, Google Ads only, and both channels, with deal count, pipeline or revenue value, average deal size, and average sales cycle per segment. Requires both LinkedIn and Google Ads to be connected.

Google Ads tools require the Google Ads add-on to be connected.

get_google_ads_insights

Companies visiting your website from Google Ads, with deal attribution. Shows company name, visit count, influenced pipeline, and revenue. You can filter by time period, search by company name, filter to companies with or without deals, sort by visits, pipeline, or revenue, and filter by industry.

get_google_ads_campaign_analytics

Google Ads campaign and keyword performance. Shows campaign-level spend, pipeline, and ROAS, plus keyword-level breakdown with the same metrics. Filter by time period.

get_google_ads_audience_insights

Audience breakdown by industry and company size from Google Ads visitors. Shows top industries, company size distribution, total companies identified, and total visits. Filter by time period.

Time periods

Most tools support flexible time period filtering. You can ask for data using rolling periods (last 7 days, last 30 days, etc.), calendar periods (this quarter, this month, this year), or custom month ranges. Just describe the time range you want in natural language and it will be translated to the right filter.

Multiple CRMs

If you have multiple CRMs connected, deal-related tools will ask which CRM to use. You can specify the CRM in your question (e.g., "show me influenced deals from HubSpot") or you will be asked to choose.