Campaign Analytics

Campaign Analytics shows how your Meta Ads campaigns connect to CRM deals: spend and delivery alongside the companies identified, influenced pipeline, and revenue each one drives.

The campaign view

Meta Ads reports at campaign level. Facebook and Instagram placements belong to the same campaign, so they are reported together rather than split by platform. The table has these columns:

Ad Spend: Meta Ads spend for the campaign.
Impressions: Meta Ads impressions.
Clicks: Clicks, with the average CPC shown underneath.
Companies: Companies identified from visits in the period, whether or not they have a matched CRM deal. A measure of reach and prospecting size.
Engagements: Meta's post engagements: reactions, comments, shares, and other interactions with the ad.
Influenced Pipeline: Value of influenced deals created in the period that aren't closed-won (open and closed-lost).
Influenced Revenue: Closed-won revenue.

There is no conversions column for Meta Ads. Google reports conversions back to Fibbler and Meta does not, and a column reading zero would say your ads converted nobody when the truth is that we never asked. Engagements are shown instead, and they are never counted as conversions.

Account totals

Above the table, an Account Totals row gives impressions, clicks and cost for your selected ad accounts over the selected period. It is added up from the campaigns in the table, so the two always agree.

The deals behind the numbers

Click the Influenced Pipeline number to see the deals behind it (open and closed-lost), or the Influenced Revenue number to see the closed-won deals. Each deal shows:

Deal name
Company name
Deal amount
Deal stage
Created and close dates

Warm accounts

Campaign rows on Meta Ads don't have a warm accounts pill or a list of companies per campaign, the way Google Ads campaigns do. You can still see the companies visiting from Meta Ads that aren't a deal in your CRM yet, for the whole account, on Company Insights. See Warm accounts for the full explanation.

If a campaign is missing

A campaign only appears here once its ads carry the utm_id parameter, which is what tells Fibbler which campaign a visit belongs to. If a campaign is missing or its visits are showing up unattributed, check the URL parameters on its ads. See Add the required URL parameters.

Meta Ads attribution gets more reliable as visit history builds up. Give it at least 30 days, and expect pipeline and revenue figures to fill in as deals are created and closed.

CSV export

Export the current view as a CSV. The export includes the campaign name, ad spend, impressions, clicks, companies identified, CPC, engagements, pipeline and revenue.