Meta Ads Audience Insights

Audience Insights shows a demographic breakdown of the companies visiting your website from your Facebook and Instagram ads. Use it to validate whether your Meta Ads traffic matches your ICP.

Meta Ads Audience Insights showing industries, company sizes and countries visiting

Headline numbers

  • Companies reached: Each company counted once, however many website visits it accounts for.
  • Website visits: Visits from Meta Ads that we could identify a company behind.

Industries visiting

Which industries the companies arriving from Meta Ads belong to, ranked by company count with each industry's share of the total. The top industries are listed by default, and Show all expands the full list.

Company sizes visiting

How big the companies arriving from Meta Ads are, by employee count:

  • 2-10 employees
  • 11-50 employees
  • 51-200 employees
  • 201-500 employees
  • 501-1000 employees
  • 1001-5000 employees
  • 5001-10000 employees
  • 10001+ employees
  • Unknown, where Leadfeeder could not determine the employee count

Countries visiting

Where the companies arriving from Meta Ads are headquartered. This is the company's registered country, not the location the visit came from, so a US-headquartered company browsing from its European office still counts as United States.

Filters

Filter the audience data by date range and by campaign, then apply additional filters for industry and company size to focus on a specific segment of your Meta Ads traffic. You can combine filters, for example a single campaign and a specific industry, to see how that segment breaks down.

Using audience data to refine targeting

If the industry, company size or country breakdown doesn't match your ICP, consider adjusting your Meta Ads targeting. For example:

  • If too many small companies are clicking, tighten your interest and behaviour targeting, or narrow the audience geography
  • If the wrong industries are appearing, revisit your creative and the audiences you are targeting
  • Compare audience data across campaigns to see which ones attract the best-fit companies
Compare this against Google Ads Audience Insights to see whether your paid channels are reaching the same kind of company or genuinely different segments.

CSV export

Export all companies downloads the full company list with industry, company size and country data as a CSV file.