Meta Ads Audience Insights

Audience Insights shows a demographic breakdown of the companies visiting your website from your Facebook and Instagram ads. Use it to validate whether your Meta Ads traffic matches your ICP.

Headline numbers

Companies reached: Each company counted once, however many website visits it accounts for.
Website visits: Visits from Meta Ads that we could identify a company behind.

Industries visiting

Which industries the companies arriving from Meta Ads belong to, ranked by company count with each industry's share of the total. The top industries are listed by default, and Show all expands the full list.

Company sizes visiting

How big the companies arriving from Meta Ads are, by employee count:

1-10 employees
11-50 employees
51-200 employees
201-500 employees
500+ employees
Unknown, where Leadfeeder could not determine the employee count

Countries visiting

Where the companies arriving from Meta Ads are headquartered. This is the company's registered country, not the location the visit came from, so a US-headquartered company browsing from its European office still counts as United States.

Filters

Pick a time period and one or more campaigns at the top of the page. Under filters you can also narrow it down by Industry, Company size and Country, and combine them, for example a single campaign and a specific industry. Click Apply filter to update the page.

The Companies selector changes which companies the page describes:

All you reached: every company we identified visiting from Meta Ads.
With influenced deals: only the companies behind deals Meta Ads influenced. The page then shows deal amounts instead of visits.
With influenced won deals: the same, but only for won deals.

Using audience data to refine targeting

If the industry, company size or country breakdown doesn't match your ICP, consider adjusting your Meta Ads targeting. For example:

If too many small companies are clicking, tighten your interest and behaviour targeting, or narrow the audience geography
If the wrong industries are appearing, revisit your creative and the audiences you are targeting
Compare audience data across campaigns to see which ones attract the best-fit companies

Compare this against Google Ads Audience Insights to see whether your paid channels are reaching the same kind of company or genuinely different segments.

CSV export

Export all companies downloads the full company list with industry, company size and country data as a CSV file.