Google Ads CRM Sync

Sync Google Ads company visit data directly into your CRM. Fibbler creates custom properties on company, account and organization records showing how many times they've visited your website from Google Ads, so your sales team can see engagement data without leaving the CRM.

Supported CRMs

HubSpot: syncs to company records
Salesforce: syncs to account records
Attio: syncs to company records
Pipedrive: syncs to organization records

Global sync

Global sync creates CRM properties that track website visits across all your Google Ads campaigns. You can enable three rolling windows:

7-day: Website visits in the last 7 days
30-day: Website visits in the last 30 days
90-day: Website visits in the last 90 days

Toggle each window on or off depending on your needs. Fibbler will automatically create the corresponding CRM properties when you enable a window.

Global sync properties are named:

HubSpot: fibbler_google_ads_visits_7_days, fibbler_google_ads_visits_30_days, fibbler_google_ads_visits_90_days
Salesforce: fibbler_gads_visits_7_days, fibbler_gads_visits_30_days, fibbler_gads_visits_90_days

Salesforce uses the shorter gads stem because Salesforce custom field API names are capped at 40 characters. Attio and Pipedrive get equivalent fields, created for you when you enable a window.

Campaign-specific sync

For more granular data, create campaign-specific sync groups. Each group:

Has a custom name (e.g., "Brand Campaigns" or "Product Keywords")
Includes one or more Google Ads campaigns
Syncs visit counts for the intervals you choose (7d, 30d, 90d)

Campaign-specific sync properties are named:

HubSpot: fibbler_google_ads_7d_vis_abc123 with a display name like "Google Ads Visits (7 days) - Brand Campaigns"
Salesforce: fibbler_gads_7d_vis_abc123__c

Use cases

CRM reporting: Build reports showing how Google Ads influences pipeline and revenue over time
Account scoring: Use the visit count properties as signals in your account scoring model
Outbound workflows: Trigger outbound sequences when a company visits from Google Ads
Sales context: Give your sales team visibility into Google Ads engagement before they reach out