CRM Sync Discrepancies

If the numbers in your CRM don't match what you see in Fibbler, it almost always comes down to one of two things: sync timing or domain matching.

Numbers in CRM don't match Fibbler

Fibbler pulls the latest data from LinkedIn on Saturdays and then runs the weekly CRM sync on Sundays. The data pushed to your CRM is a snapshot of what was available at that moment.

When you check Fibbler during the week after a sync, the numbers in the app will have continued to update with new LinkedIn data, while the CRM numbers stay frozen at the Sunday snapshot. This is the most common reason the two don't match.

The CRM sync is always a weekly snapshot. The numbers will align most closely right after a Sunday sync, then gradually drift apart during the week as new LinkedIn data comes in.

Companies not syncing to CRM

If a company shows engagement in Fibbler but has no data in your CRM, it is almost always a domain mismatch. Fibbler matches companies to your CRM based on website domain, and the domain we have comes from the company's LinkedIn page.

To troubleshoot:

  1. Find the company in Fibbler and check the website domain shown on the company card
  2. Open the same company in your CRM and check the domain/website field
  3. Compare the two. They need to match for the sync to work

Common reasons for a mismatch:

  • The domain field in your CRM is empty
  • The root domain doesn't match. The company may use a different domain on their LinkedIn page than what you have in your CRM (e.g., "acme.co.uk" on LinkedIn vs "acme.com" in your CRM, or a subsidiary listing its parent company's domain)
  • The CRM record does not exist. Fibbler only updates existing companies/accounts, it does not create new records
If you notice a pattern of missing companies, check that your CRM company records have clean, populated domain fields. The more complete your CRM data is, the more companies Fibbler can match.

Still not working?

Email support@fibbler.co with an example company domain and a screenshot from both Fibbler and your CRM so we can look into it.