Data Discrepancies: How does your data differ from the data on LinkedIn's own platform?

Our data can look slightly different from LinkedIn's own platform in two main ways, both tied to how company-level attribution works:

Totals vs. Company-Level Data

LinkedIn's overall totals include all activity, even from companies with very low engagement (for example, fewer than around 3 impressions, clicks, or engagements). Company-level reporting only includes companies once they cross that minimum activity threshold. Since Fibbler reports only on identified companies, our company-level totals will not match LinkedIn's overall totals exactly.

Fibbler vs. Company Tab

When comparing what we show via the API to LinkedIn's Company tab, the numbers are usually very close. The main differences show up in short time ranges, because some companies sit right on the identification threshold. In one view they might be counted as identified, while in another they might not. Over longer time periods, these small variations balance out and the numbers align.