Data Discrepancies: How does your data differ from the data on LinkedIn's own platform?

Our data can look slightly different from LinkedIn's own platform in two main ways, both tied to how company-level attribution works:

Totals vs. Company-Level Data

LinkedIn applies a minimum threshold of roughly 3 clicks, impressions, or engagements per company before it attributes that activity to the company at all. LinkedIn's overall totals in Campaign Manager include everything, even activity from companies that sit below that threshold. Company-level reporting only includes a company once it crosses the minimum. Since Fibbler reports only on identified companies, our company-level totals will not match LinkedIn's overall totals exactly, and any sub-threshold activity shows as 0.

Clicks usually diverge the most from Campaign Manager. Clicks are the rarest of the three actions, so for many companies clicks fall below the threshold and are not attributed at the company level, even when impressions and engagements are.

Fibbler vs. Company Tab

When comparing what we show via the API to LinkedIn's Company tab, the numbers are usually very close. The main differences show up in short time ranges, because some companies sit right on the identification threshold. In one view they might be counted as identified, while in another they might not. Over longer time periods, these small variations balance out and the numbers align.

MCP figures differ from the dashboard

If numbers returned through MCP look slightly different from the dashboard, it is the same effect described above. Different windows pull a slightly different set of identified companies, especially over short ranges where borderline companies flip in and out. Comparing the same date range over a longer period brings the figures back in line.